If you have a responsive website then you already made a big first step but mobile SEO is not just about having a responsive design. SEO is much more than I thought it was and with your checklist, I’ll be able to sort between the items I can do and those I’ll need help extra on. For example, if you have a business located in Florida, you can use this (see below) as the alt text of your logo. The list and information are very detailed. There is a lot of talk in the SEO industry about white hat and black hat link building techniques. Implement them to help your prospects and clients rank higher, get more traffic and generate more leads. SEO is tough. To make advanced optimizations, get the GMB Audit Template & Checklist through Facebook . That’s right, website loading time is an SEO factor but also a usability factor. Will implementing these things have a direct effect on rankings? Google punishes mobile websites that make extensive use of popups and banner ads. Alex Chris - Digital Marketing Consultant and author. Any mentions (backlinks) you can get from trusted websites in the same city as your business, is a strong signal for your Local SEO. Second, besides knowledge another SEO success factor is patience. Business Startup. Accelerated Mobile Pages is a term used to describe a new way of building mobile-friendly pages that load faster compared to traditional mobile pages. Don’t overdo it with the use of headings. You need to regularly check the Google search console for sitemap errors. Each and every page of your website should have a unique title tag, A page title should accurately describe the page content, Titles should be brief and informative (typically less than 60 characters), The H1 tag should be the same or slightly different than the page title, Make sure that your H1 tag is visible and not hidden from users, Style your H1 tag differently than the rest of the headings. Comprehensive checklist it is. If you manage to make your website compliant with all the above items, then you can feel confident that your website is in good SEO shape and this will eventually translate to higher rankings and more traffic. Go Win Rai (gowinrai) Lists. An XML sitemap is a file that lists all the pages of your site that search engines need to know about. You just have to focus on the key elements of SEO and use a structured process to optimize every page on your website. Comprehensive and very updated SEO checklist! Enter one of your keywords into Google and see what comes up. If you’re a blogger, webmaster or just about anyone who has a website, follow this checklist, tick off every point and make your blog ready to champion search engines. A local SEO checklist with over 50 checks, tips and ideas to help you improve your local SEO. Install Google Analytics. SEO Content Template SEO Writing Assistant Brand Monitoring Post Tracking Content Audit Competitive Research Competitive Research Dashboard CI add-on Traffic Analytics Market Explorer SEO Organic Research Keyword Gap You don’t have to use all heading types on a page. The SEO Checklist - 52 Weeks SEO Content Planning Calendar Description. Information is provided 'as is' and solely for informational purposes, not for trading purposes or advice. An ever changing SEO audit checklist to make sure your technical SEO is on point. UX, Crawling, and Accessibility of the Website . A misconfiguration in the robots.txt file can cause big errors or even de-indexing of your website from search engine results. This association of links and rankings was first introduced by Larry Page and Sergey Brin (Google Founders) when they wrote the initial Google ranking algorithm in the late 1990s. ENGAGE Customer Conference Join us for a re-imagined, innovative virtual experience to get inspired, get connected, and see what's possible. Mistakes with off-page SEO i.e. For example, you can get a link from a local (online) newspaper or a magazine related to your niche. Amazing content Alex you explained it very well. Grab the sheet. And you were pretty much done. Target search phrase is included in at least one sub-headline. Most of it has nothing to do with Yoast, in fact I ignore most of Yoast’s recommendations since they put too much emphasis on keyword density and not enough on real on-page SEO factors. Advanced tips: Strategies for people that want to take their on-site SEO to the next level. You need a strategy that accounts for that. Websites with good quality incoming links are more likely to rank higher in the SERPS than websites with zero or fewer links. This template helps you keep track of all the little things that you need to do to optimize your content. Google has different penalties (manual and algorithmic) that are imposed as a form of ‘punishment’ to websites that violate their Guidelines. Essential to measure key SEO metrics like website traffic, conversions and revenue. Google is testing showing the favicons in the search results so you need to make sure that your website is represented properly. Here’s a handy local SEO checklist to get your marketing plan in top shape: Know your ranking factors. Don’t use fonts that are too small to read and make use of the available formatting elements to beautify your text. In the checklist you get over twenty steps I’ve made to ranking, generating reviews, building citations, hiring content writers and much more. The is the same on-page SEO checklist I use to write every post on my blog. A critical item in the off-page SEO checklist is how to get links that can positively influence your rankings. To make sure that none of the above will happen, follow the best practices in the keyword research checklist. It is the first activity my agency does when bringing on a new client. I will definitely use this checklist for my SEO tasks. You don’t have to do something too fancy, just ensure that your pages are easy to read on all devices. 1. December 28, 2020 November 29, 2020 by Nathan Gotch. The first step before getting your hands dirty and start doing keyword research is to understand what are SEO keywords and how to find the RIGHT keywords for your website or business. This local SEO checklist is broken out into different focus areas below. Content Promotion Process . Great article on SEO!, All the points that you’ve covered has an impactful significance on the SEO score of a website. Grab the exact SEO roadmap template I use to get clients. Understand the difference between white hat and black hat link building. They usually get it right but with the use of hreflang you minimize the possibility of any issues. Otherwise, I’ll forget something small (like adding my keyword in an H2 tag). Having a page full of images or videos is not a good SEO practice. Your ultimate goal is to come up with a keyword list you can use to optimize your existing pages but also keywords to target with new content. Your email address will not be published. This Google Sheets template automates most of the boring on-page SEO checks so you can optimize what is important and automate the rest. To rank best, you need to implement the 13 steps in this checklist. Optimizing your site’s content is much more involved. Whether you are starting a new business or looking to optimize the running of an existing, we are sure to have a checklist to help you get stuff done . For ease of understanding, I … A brand new site has a 0% chance of ranking for a competitive keyword like “digital marketing”. Fantastic job Alex! Thanks again from Team Altair! Browse our checklist template library to find the right template for your business. Write normally and try to describe in a few words what the image is about. Thanks a lot! Slow websites lose money and customers for every second delay. Most probably you will notice that at least 60% of your traffic comes from mobile. The H1 tag is the first important element shown on a page and it usually has the same value as the page title. Hi Alex, thank you for the valuable insight into SEO, and the checklist is a huge help for us SEOs! Canonicalization is an advanced SEO concept but something that is extremely important to get right. Great post thanks for sharing this valuable information with us all. Off-Page SEO is not optional but a necessary component of your SEO strategy. Thank you for collecting them and sharing the post. This is especially important if you have an eCommerce website. I hate spam as much as you do! Search engines are getting better at understanding what an image is about but for image SEO purposes you need to take care of three things: Image Filenames should be informative and accurately describe the image. This is by far the best white hat SEO checklist on the net. Having a balance between the use of headings and other formatting elements is always the best approach. You can use the Google search console to find out what Google knows about your website, analyze your Google rankings, identify and fix errors related to crawling and indexing and inform Google about changes made to your website. Keywords also help you to understand the needs and desires of your target audience, providing back-doors into high-traffic SERP […] Your extensive research will definitely help a lot of people in their SEO process. Search engines can better understand text than any other element so to make their job easier make sure that you always have text content on a page. On-page SEO has changed A LOT over the last few years. This on page SEO report is perfect for generating an actionable checklist of recommended on page optimization strategies. Below are our most popular process templates Client Onboarding for a Marketing Agency. Glad that you shared this comprehensive article with us. SEO Audit Checklist. A permalink is the URL of a webpage. Technical SEO helps you to create solid foundations and ensure that your site can be crawled and indexed. No SEO checklist is complete without mentioning Off-Page SEO. Google is giving preference to AMP pages in the ‘top stories carousel’, ‘host carousel’, and rich snippets. … It takes time for SEO to work and you need to take that into account. When working to build links to your website, sometimes things can get messy. On-Page SEO Checklist Automation Template This Google Sheets template automates most of the boring on-page SEO checks so you can optimize what is important and automate the rest. All the points in the checklist below work towards making sure your site is in the best position for these ranking factors. Links act as a ‘vote of trust’ and they are taken into account by search engine algorithms. It is the first activity my agency does when bringing on a new client. If your website is hit by a Google penalty, you may have to follow a different route to recover from the penalty first (if possible) and then continue with the SEO checklist. What you read in our SEO checklist above covers almost all areas of SEO. Optimize your content for SEO with this actionable template available in Word, Google Docs and as a PDF. Start by researching the SERPs. In short with the introduction of the ‘mobile-first-index’, Google will use the mobile version of a website for ranking purposes. Jump-start new projects and processes with our pre-built sets of templates, add-ons, and services. ... I’ve also created a thorough SEO checklist that is 20 pages long. Many people forget to add the necessary structured data to their homepage and this is a big mistake. Know your ranking factors . You need to stay on the safe side and only follow white hat SEO practices. The easiest way to check is to use the INSPECT option of Google developers’ tools. Template: SEO Checklist. Alex has more than 18 years of practical experience with SEO and Digital Marketing. Understand basic SEO concepts and key terms, Add and verify your website with Google Search Console, Add and verify your website with Bing Webmaster tools, Setup Google Analytics and learn how to use basic SEO reports, Check your permalink structure and make your URLs SEO Friendly, Install SSL and make sure that your website is HTTPS, Check the ‘Coverage Report’ in the Google search console for errors, Check your comment settings and make sure that all comment links are ‘nofollow’, Optimize your XML sitemap and submit to Search engines, Check for sitemap errors in Google Search Console, Add structured data markup data to your homepage, Test your structured data markup implementation, Enable breadcrumb menus on all your posts and pages, Check that your schema implementation for breadcrumbs is correct, Check that all your pages define a canonical URL, Implement hreflang if your website is available in more than one language, Check and improve the loading speed of your website, Optimize your page titles (including the homepage), Optimize your meta descriptions (including the homepage), Optimize your website for Google sitelinks, Optimize your posts for Google featured snippets using lists, Check and optimize the H1 tag for all pages (including the homepage), Make sure that your target keyword is included in your opening paragraph, Add text content to accompany your non-text content, Beautify your content (formatting and styling) and make it easy to read, Create a dedicated image sitemap and submit to Google, Optimize your videos and other multimedia elements (with proper schemas), Create a dedicated Video sitemap and submit to Google, Optimize titles/description/content of your category pages, Give credit to other high-quality websites, Learn how to use the outcome of keyword research to optimize your content, Learn what is link building and why it’s important, Get links from high authority websites (11 methods), Review your link profile to identify and remove bad links, Add NAP information (Name, Address, Phone Number) on ALL your pages, Make sure that NAP information is consistent across all channels, Add a Google map to the contact information page, Register your company with Google My Business, Use Schema to give more information about your local business to Google, Register your website with relevant directories (examples included, Encourage and reply to every single review on all platforms, Seek mentions (links) from the local press), Check your mobile speed using different tools, Test your mobile website on different resolutions, Check that your CTA on mobile are visible and easy to access, Consider implementing Accelerated Mobile Pages, SEO Basics: The Complete Get Started SEO Guide, They use hyphens (-) to separate the words, Organization (if you are an online business), Local Business (if you have a physical presence i.e. The best way to optimise a website page for SEO is from the inside, out. I have to say I felt afraid of the big number at first, but they are reasonably essential. Keep it up. Google shows sitelinks for individual posts too. Keep posting! Use your logo ALT text to give more details about the location of your business. Due Diligence. Robots.txt is a file that resides in the root folder of your site and gives instructions to search engines as to which pages of your site they can crawl and index. Benefits of Using a SEO Checklist Template. Keep your alt text short and to the point, You give your users a good option to learn more about a topic. You can: Analyse every page of your website and ensure that it aligns with SEO best practices. Simply follow our 15 step website audit template to create an impressive report for your client or boss. 1. And, ... today I thought I would make your life easier by sharing 21 of my own SEO and content marketing worksheets and templates to help you get higher rankings in less time and, best of all, with less effort. Modelled on SEO action plans taught by Rand Fishkin (Moz), Brian Dean (Backlinko) and Neil Patel (QuickSprout). You need to check that your XML sitemap is properly optimized and valid and then to submit your sitemap to Google and Bing. If you get your keyword research wrong, you’ll be targeting the wrong keywords. Nice work and thanks for providing the downloads as well. Process Street January 7, 2021 . Although you cannot directly control which sitelinks are shown for your website, there are ways to guide Google to pick the sitelinks you want. If you haven’t done this already, go and check your Google Analytics statistics and in particular the Devices Report (that’s under Audience / Mobile). Wonderful post Alex and your checklist is amazing and very useful. Following this on-page SEO checklist will result in a page that’s optimized for ranking well in search. Give your logo the correct name – Do not just use the word logo but use your website name + logo. 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